Visitor Reports. A New Source of Customer Data

Supercharge your local market and footfall insights with our small cell footfall devices. Go beyond simple visitor volumes with hour by hour insights into who your visitors are and where they come from.

Metric Description

      OPERATIONAL PLANNING

  • Understand footfall and dwell time by season, day of week and time of day to inform opening hours, staffing profile and levels 

  • After gathering enough data, predict footfall for the next day, next week and next month 

  • Compare the nationality of visitors to shoppers to understand conversion rates by nationality, time of year and street. Identify where there are gaps and areas for improvement. 

      MARKETING PLANNING

  • Understand the effect of promotions and events on footfall, dwell time and the profile of shoppers in the West End 

  • Define key trade areas for the West End e.g. the trade area for nightlife in the West End 

  • Understand where your customers are from domestically (by postcode) and internationally (by country) to focus your marketing spend 

COMMERCIAL/FINANCIAL EVALUATION

  • Evaluate the effect of retailer and community events on footfall 

  • Understand how footfall has affected trade performance 

      STRATEGIC PLANNING

  • Identify opportunity areas such as underserved customer segments or underutilized day parts. E.g. identifying appropriate F&B mix to drive dwell times 

  • Understand how different customer segments use the West End to better meet their needs 

Granular Accuracy of Location Data

  • Increase the granular accuracy of location data and provide trend analysis by hour of day.   

  • Can be deployed both inside and outside your location  

  • Can either provide data on an individual basis or can be configured so that they are “grouped” to provide data on an amalgamated basis – i.e. for a whole street.  

Hour by Hour Insights

  • Understand footfall and dwell time by season, day of week and time of day to inform opening hours, staffing profile and levels 

  • Identify opportunity areas such as underserved customer segments or underutilized day parts.

How It Works

BI

STREET LOCATION & PRESENCE NODES

ANONYMOUS SSID DATA

Secure, precise anonymous SSID data sent via wireless backhaul

PRESENCE CLOUD SERVER

Presence data delivered to Smart Steps Platform

ACTIONABLE INSIGHTS TO END CUSTOMER

Enriched datafeed with actionable insights delivered to end customer

About BA and O2

O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider  according to Ofcom.  O2 have access to a vast data set allowing us to give accurate data. In the UK we use the event data generated by the O2 mobile network, which is currently circa 26 million connections. This represents around 30% of all mobile phone connections in the UK. 

 

Beyond Analysis is an award winning Big Data business that has a proven track record of helping businesses across the retail, travel & financial services sectors.  Beyond Analysis has strategic business relationships with O2, Travelport & PWC that allow it access to industry leading data sources to provide actionable insights to it customer. 

 

Beyond Analysis is the only business that has been approved by O2 to sell the new O2 presence / small cell devices. 

© 2019 Beyond Analysis Ltd

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