User-centric design is at the heart of our approach to analytical applications, ensuring when they are delivered they both land and are loved by the business.
Design led thinking is a methodology used by designers to solve complex problems, and find solutions for their clients.
Rather than problem-focused it is solution focused and action oriented towards creating a preferred future. It draws on logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer).
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.
Well known design-led companies include the likes of Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool and these companies have outperformed industry-benchmark growth by as much as two to one.
As design has evolved beyond making objects into creating experiences, so has data analytics. Data analytics to have scale impact must go beyond simply generating analytics into empowering change in an organisation. Data is a critical component to the process of design as well as getting organisations to change or do something different as a result of what they see. As we develop our solutions, we think like designers applying design principles to how we deploy our analytic applications.
Design thinking is at the core of how we effectively action data into strategy development, powerful applications and ultimately organizational change.