In an era defined by data-driven strategies, leveraging descriptive analytics is pivotal for attaining enhanced business insight.

This paper will explore the use of data analytics tools and statistical modelling to forecast and anticipate customer behaviour in order to focus a business strategy more effectively and to tailor marketing and product offering for customers, to enhance their experience.

This article explores the whats, whys, and hows of data visualisation and gives insights in order to help curate an effective and insightful story by using different visualisation techniques.

Businesses often struggle with getting value from their data. It’s a well-accepted and proven idea that using data analytics to drive decision making and power your business through automation and self serve through digital channels is a natural requirement of any decent sized business today.

This paper will explore the use of data analytics tools and statistical modelling to forecast and anticipate customer behaviour in order to focus a business strategy more effectively and to tailor marketing and product offering for customers, to enhance their experience.

Increasingly, we see the value of big data analytics and its importance in contributing to business success and growth. This guide by our analytics experts will discuss the capabilities of big data analytics and the value of a big data strategy.

In this paper our data and strategy consulting experts outline an appropriate framework to measure a business's analytic capabilities and explore the potential options available to businesses wishing to improve their approach to analytics effectively.

This article by our experts explores the most common methods of data visualisation and how businesses can effectively implement data visualisation techniques to put their data to work to tell an insightful story.

This paper from the strategy expert team outlines the value of big data technologies and analytics tools and the anticipated trends for big data management in the coming year.

This article from our strategy consulting team provides a useful background to the many different ways a business typically uses data. Identifying these requirements in your organisation is a key first step in developing your data strategy. Use our list as a starting point for your own as you embark on your data strategy journey.

Data analysis is a broad term used to describe the process of exploring, manipulating and enriching data sets to derive information and insights from them. This information might be simple descriptive information such as telling you what ...

Data analytics is the process of investigating and asking structured questions of information – be it business information, medical test information or whatever field you are working in. Typically data analytics looks at historical data and uses a fairly standard set of statistical techniques.