Leadership team

Paul

Alexander

Chief Executive Officer

Group

Paul Alexander is the Founder and Chief Executive Officer of the UK’s leading customer insight group, Beyond Analysis. Responsible for sales and marketing, operations, partnerships and customer service, Paul established Beyond Analysis in 2007 and has grown the business into a highly successful and internationally recognised consumer insight and strategy business.

Adam

Davies

Chief Financial Officer

Group

Adams career began with O2 where he was Finance Manager for their Retail Division. Before coming to Beyond Analysis he was Head of Finance at Gu Puds and RSA. During his time at Beyond Analysis he has successfully delivered several significant partnerships, acquisitions and investments. He is currently performing the dual role of UK General Manager.

Stuart

Broughton

Partner

Europe

Stuart is a renowned data expert with extensive experience in developing and delivering data strategies, which enable clients to use grounded insights to transform their businesses and revolutionise the way their stakeholders think about managing and executing their operations. As a former Chief Data Officer, Stuart understands the commercial implications of effectively using data and is therefore very well placed to support and assist our clients through their own data journeys.

William

Beresford

Chief Data Officer

Group

William is co-founder and leads the strategy for the UK’s leading customer insight group, Beyond Analysis. In his role, William has overall responsibility for advising clients and developing the data vision and solutions that enable clients to transform their business with data. Along with Paul Alexander, CEO, William established Beyond Analysis in 2007 and has worked tirelessly to exceed the company’s aggressive growth plans.

Giedrius

Virbalas

Chief Technology Officer

Group

GV has 15+ years of experience in data science, starting his career at Beyond Analysis. He has helped bring about positive transformation to the way data is used in some of the biggest brands across the globe. His extensive multi-sector experience in designing and implementing highly effective machine learning solutions and successfully bringing these to fruition in the real world is highly valued by our clients.

Steve

Lowell

Partner

Europe

Steve has a proven track record of transforming data into commercial value, with over 20 years’ experience as a Marketing and Commercial professional. With Global responsibilities in the development and implementation of re-platforming projects, new product development and customer relationship management, he understands the power of data and technologies to make incremental gains, which drive efficiency and maximise ROI within business; cementing himself as a specialist in data-driven transformation.

Lauren

O'Brien

Chief Operating Officer

Group

Lauren has extensive experience in launching and marketing innovative brands using data at the core from the very beginning of her career at Innocent Smoothies when it was in start up mode. She discovered her passion for data at dunnhumby with Paul and Will and went on to hold senior marketing leadership positions in FMCG and Healthcare. She knows the data to actionable insight to effective marketing results like no other making her perfectly placed to manage the operations of the business.

Nicole

Richardson

Partner

Europe

Nicole is one of UK Retails most seasoned professionals, with a career in Merchandising spanning over 19 years with leading UK multi-channel retailers. Nicole understands the power of data to deliver business growth and great customer experience in what has to be some of the most challenging business environments. With a strong commercial focus, balanced with an intuitive understanding of customers and their product needs, her track record in delivering results is second to none.