top of page

Who We Are




Chief Executive Officer

Paul Alexander is the Founder and Chief Executive Officer of the UK’s leading customer insight group, Beyond Analysis. Responsible for sales and marketing, operations, partnerships and customer service, Paul established Beyond Analysis in 2007 and has grown the business into a highly successful and internationally recognised consumer insight and strategy business.




Chief Financial Officer

Adams career began with O2 where he was Finance Manager for their Retail Division. Before coming to Beyond Analysis he was Head of Finance at Gu Puds and RSA. During his time at Beyond Analysis he has successfully delivered several significant partnerships, acquisitions and investments. He is currently performing the dual role of UK General Manager.




Partner Propositions

William is co-founder and leads the strategy for the UK’s leading customer insight group, Beyond Analysis. In his role, William has overall responsibility for advising clients and developing the data vision and solutions that enable clients to transform their business with data. Along with Paul Alexander, CEO, William established Beyond Analysis in 2007 and has worked tirelessly to exceed the company’s aggressive growth plans.





Nicole is one of UK Retails most seasoned professionals, with a career in Merchandising spanning over 19 years with leading UK multi-channel retailers. Nicole understands the power of data to deliver business growth and great customer experience in what has to be some of the most challenging business environments. With a strong commercial focus, balanced with an intuitive understanding of customers and their product needs, her track record in delivering results is second to none.




Chief Operating Officer

Lauren brings extensive experience from the business world, a successful commercial professional who has been instrumental in launching and building and management brands in FMCG and healthcare sectors. A successful marketer, she discovered her passion for all things data at her time working at Dunnhumby with Paul and Will. She knows what it takes to use data to inform.





Stuart is a renowned data expert with extensive experience in developing and delivering data strategies, which enable clients to use grounded insights to transform their businesses and revolutionise the way their stakeholders think about managing and executing their operations. As a former Chief Data Officer, Stuart understands the commercial implications of effectively using data and is therefore very well placed to support and assist our clients through their own data journeys.

bottom of page