29 Sep 2020
Collaboration for revolution ITT Rethink Travel conference
It's been a tough year for the travel and tourism industry, but despite the continued disruption many in the sector remain hopeful of a bounce back. Now is the time to look forward and think about how the industry can take positive steps for revival and success.
Rethink Travel, a virtual conference hosted by the Institute of Travel and Tourism on the 30th September, aims to explore how the industry can 'rebuild and revive'. Members of the ITT are invited to hear from a range of engaging speakers on how to move between the 'active and recovery' phases of the Covid-19 pandemic.
Travel specialist and Commercial Director at Beyond Analysis, Anthony Beresford - will explore emerging technologies and the role of collaboration in facilitating recovery. He'll examine how businesses can establish competitive advantage with data analytics in the currently hostile market environment.
'Collaboration for revolution: taking on the OTAs (Online Travel Agencies)' uncovers how independent travel businesses can share data to build a robust data asset enabling them to leverage their market position, remain relevant and compete more aggressively with the OTAs, who currently dominate the marketplace.
Anthony has extensive experience working with clients to transform and commercialise data. Using transactional data, Beyond Analysis has eloped and implemented frontier technologies and analytical applications, enabling organisations to grow on a global scale and unlock significant commercial value using intelligent data insight. He has seen first-hand the value of collaborative data partnerships and the opportunities that can be opened through co-operation and the belief that the sum is greater than the parts.
ITT is the only professional membership body for travel and tourism professionals, educators and students. Established in 1956, the organisation supports individuals employed across the travel and tourism industry and is dedicated to developing and maintaining high professional standards throughout the industry.