07 Sep 2020
Future Partnership Launches
The Future Partnership is a collective of agency leaders specialising in Brand Strategy, Creative, PR, Media, Digital Marketing and Data.
This is an independent partnership of marketing agencies that bring together the power of creativity alongside rigorous strategy, technology and data led insights. The partnership won't focus on what worked in the past or what might work now, but what will work for clients in the future.
We support clients with in-housing and provide virtual extensions to their marketing teams where appropriate. We pull together the teams to suit the client's need rather than what suits the agency agenda or ambitions.
In response to the huge impact of Covid-19, the 11-strong team consisting of Beyond Analysis, Brackets Digital, East of Eden, Folk Research, Fora Music, JAA Media, Kitchen, Paddle Consulting, Perfect Day, Rocking Carrot and This is Digital has developed a clear, cost-tiered selection of six ‘Bounce Back Packages’. Each are designed to help businesses identify new best-practices, make budgets work hard and streamline success in this most challenging of times.
For fairness and transparency, prices will be set for all clients and will range from £7,500 to £50,000. Available from now, the packages include:
6 of the senior agency leaders from Future Partnerships come together to review your brand.
Consider current marketing approach, digital marketing effectiveness, data, competitor landscape and consumer trends.
Lead a half day workshop with your client team and follow up recommendations.
Transactional data review of your customer base pre and post pandemic to understand key health indicators of key segments and major behaviour changes across channels.
Identify original loyal customers to maintain or win back, identify new customers to brand to develop and design new services, branding and marketing propositions around.
3. “BRAND CULTURE ASSESSMENT”
Using our Kulture Lab tool, we use data to assess the character of your brand team and wider stakeholders.
We combine the data to show what genuine personas lie within your brand from within.
We provide recommendations for how the brand might develop and how engagement internally within the brand and externally with customers might be maximised.
4. “AGILE BRANDING REFRESH”
Brand strategy re-appraisal.
Branding refresh (logo, brand guidelines).
Digital marketing plan (improve SEO, PPC…).
Creative brand launch concepts.
5. “TV / RADIO CAMPAIGN TEST”
Creative concepts (at least 3 to choose from).
Media planning & buying.
6. “DIGITAL / SOCIAL MEDIA REVIEW & TEST”
Review of digital & social effectiveness (SEO, PPC, social conversion…).
Strategic & creative proposal.
Creative assets production.
Test digital media planning & buying.
Tim Clyde, co-founder of The Future Partnership said:
“With the backdrop of Brexit and business recovering from Covid-19, marketing has arguably never been more challenged. We need to recover business or build from unforeseen growth but in an overall climate in which sensible budgets that are hard to justify. This is putting strain on the advertising industry and the traditional agency models. Many agencies have inevitably responded by diversifying their offerings and attempting to sell more to their clients. We don’t think this is helpful to clients or the agencies. We have for a long time believed that the model of the future is collectives of independent specialist agencies working together with a common goal. Not collectively owned with an aggressive growth target but each working with a culture they know is right for themselves and with the common objective of doing what is best for our clients. It is exactly how we work in the Future Partnership. All of us know what we do best and we stick to just that. We work together because we respect each other’s knowledge and skills and we structure our remuneration so that we all win if our client wins. We also believe that data and creativity need to work closely together, so we combine our most analytic brains with our most creative ones to crack solutions we believe clients need. We keep things agile and efficient and often help clients with in-housing the functions we believe they are better to handle themselves.”
Beyond Analysis is an award-winning data science, analytics, strategic data solutions and consulting business. We help our clients in putting their data to work to drive efficiency gains and business improvements through better understanding their customers and business operations. This enables the sharing of insights for taking action and delivering competitive advantage.
Brackets Digital is a design and website/software development agency based in London with global reach. We specialise in websites and digital services for theatre & arts clients plus leading clients within other sectors. We provide design, animation, UX/UI, hosting, security, marketing solutions, e-commerce, and website & software development along with bespoke, custom solutions to meet any need. Our work covers the creation of software, integration of third-party tools, insights and reporting to keep ahead in an ever-changing digital landscape.
East of Eden is a multi-disciplined brand experience and social change agency specialising in PR, brand positioning, event management and celebrity procurement. We have over 20 years of charity, lifestyle, fashion, and high-end consumer campaign experience. Founded by PR, broadcasting and celebrity expert Nick Ede and incorporating a team with that has worked with some of the biggest charities and brands in the world we offer a full 360 brand communications package with a black book of some of the most influential press, celebrities and digital taste-makers in the world.
Folk is a leading market research consultancy that delivers enhanced consumer insight through a combination of the cutting edge, alongside tried & tested techniques. We cover multiple consumer perspectives as well as the broader cultural context to help brands unlock their creative and commercial potential - from distinctive brand and product positionings through to communications development.
Fora Music is a one-stop sonic branding music publisher. We create musical identities and memorable sound logos for advertising, TV, and film.
JAA is the original independent media specialist, founded in 1978. We provide strategy, planning and buying for marketers that understand that first-class media thinking delivers business growth. We are 50 multi-skilled media people and bill over £55m across all media channels.
Kitchen is one of London’s top independent strategic and creative agencies. We believe every brand has something uniquely wonderful at its core. Our job is to help uncover that ‘wonderful’, find a space away from its competitors and then tell it to the world in wonderful ways.
Perfect Day is a creative communications company with a simple ethos. We look to do exceptional work for individuals, businesses and not-for-profits who do exceptional things. We like to work for clients who inspire, surprise, and challenge us – people who are passionate about what they do and who strive to change the world for the better. We set up shop in London in 1999 and opened our Canadian studio in 2010. Over the years we have built up a great team of creative thinkers and doers, including a management group that has been together for many years.
Rocking Carrot is a film and content production company. We create live action, animation, mixed media, commercials, documentaries, music videos, corporate films, social media, and VR. The moving image is our thing.
This Is Digital is a digital marketing specialist agency. Big agency thinking and experience, delivered through a fully flexible, consultative and channel management model. We are entirely results-focused, delivering value and immediate commercial gain.
Visit The Future Partnership