Customer diagnostic for a bingo brand

Situation

This bingo brand was seeking to understand the health of the customer base as part of a strategic review.

What we did

Beyond Analysis deployed its healthcheck solution that analyses the business performance through a lense of customer engagement, loyalty and retention.

Outcome

The client was presented with clear evidence of customer groups at risk (some of its traditional base) and new opportunity groups (hen parties) that it was able to develop actionable strategies to address.

Our loyalty business model and economics were seriously out of kilter with our reward strategy. The analysis from the Beyond Analysis team enabled us to rectify this without disappointing our customers.

Marketing Director

Beyond Analysis is a data science, analytics and strategic data solutions and consulting business.

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