Data Science, Analytics & Solutions
This casino brand was seeking to understand the health of the customer base as part of a strategic review. They had never utilised transactional data to develop a detailed view on customer value and behaviours and asked Beyond Analysis to do this for them.
What we did
We deployed our health check solution that analyses the business performance through a lens of customer engagement, loyalty and retention. This set of automated analytics quickly delivered a comprehensive set of performance metrics across the customer base to rapidly identify areas of opportunity and weakness in a business.
In addition to providing a comprehensive view of customer health, a substantial business risk was identified emanating from a small group of customers that were potentially high risk. The business was able to take remediating action to mitigate this.
The insights created by Will and the team at Beyond opened our eyes to how our customers were really behaving. These findings have had a material impact on our thinking and go forward strategy.