Data, Strategy & Consulting
Situation
This high street retail group was looking to become far more data driven. Beyond Analysis had been working for one of its brands for several years and were asked to work with the group function to identify the growth opportunities for data that could be applied across the business internationally.
What We Did
Through a series of senior level stakeholder interviews we captured the main business pain points and priorities for data. These sessions were also used to explain the art of the possible with data as part of a drive to up skill the senior management function. The outputs of the interviews were consolidated into a series of findings and recommendations.
Outcome
Three pivotal proof of concepts were agreed and initiated that would demonstrate across the territories how data could drive sales and margin growth. These looked at: customer segmentation to drive targeted marketing for online, product attachment tracking to increase basket margins, and localised range strategies for seasonal categories.