Data Commercialisation Strategy
This payment network had significant market share in a number of key sectors. It wanted to understand the opportunities to monetise this outside of its core business.
What we did
Using our extensive payments experience we mapped out the potential market for the data and the business challenges it could solve. These were wireframed and taken to warm leads for evaluation and testing.
Using the evidence of the proof of concepts we provided the client with a validated business case to pursue a number of sectors with sector specific intelligence.