Data monetisation in retail banking to drive PR coverage
This bank were looking to position themselves as the leading market commentator on the economy. Working with their economists we developed a detailed macro economic view of the Australian market and consumer using their transactional data and market research.
What we did
Underpinned by the banks transactional and market research data, Beyond Analysis developed indepth insights around what consumers do and what they think.
This was curated into quarterly reports that were delivered across the markets, government and major media channels.
The client referred to this project as "The PR gift that just keeps giving" with before unseen levels of response incluing:
Over 100 media articles, reaching over nine million people.
Coverage on all free to air TV news channels + Sky Business News.
Nearly 4,000 copies downloaded for each issue.