Loyalty and Offers Programme Strategy

Situation

This payments network was looking to drive volume of transactions and create a closer relationship with the consumer.

What we did

Beyond Analysis carried out a market review of card based programs alongside a detailed analysis of card holder profiles and usage patterns.

An offers based loyalty program was devised that would be funded by merchants and triggered by spend and ultimately cardholder location.

Outcome

Beyond Analysis provided the business case and implementation plan for the program.

We joined forces with Beyond Analysis because of their proven track record to deliver growth driving customer intelligence across the retail and banking sectors. ​

Marketing Director

Beyond Analysis is a data science, analytics and strategic data solutions and consulting business.

Reach us at info@beyondanalysis.net

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