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Analytic Applications
Situation
An Australian sports retailer recognised a need to drive customer loyalty through a compelling loyalty programme. Unanticipated cost and liability had resulted in the closure of a previous program, and senior management required a robust business case quantifying these impacts in order to progress with any new programme.
What We Did
We built a customised loyalty risk model by combining retailer transactional data with Beyond Analysis’ loyalty forecasting system
Outcome
A business case for a loyalty program that delivers value to the customer, while maintaining profitability for the business
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