Analytic Applications

Situation

An Australian sports retailer recognised a need to drive customer loyalty through a compelling loyalty programme. Unanticipated cost and liability had resulted in the closure of a previous program, and senior management required a robust business case quantifying these impacts in order to progress with any new programme.

What We Did

We built a customised loyalty risk model by combining retailer transactional data with Beyond Analysis’ loyalty forecasting system

Outcome

A business case for a loyalty program that delivers value to the customer, while maintaining profitability for the business