Data Visualisation
Situation
Our client was looking for support in building out location profiles and market sizing. For this brief they were interested in the geographic area of Singapore. They wanted us to find either a complete data source or partial market data that we could model out to provide estimations on fuel station sector sales and volume.
What We Did
We sourced data to provide an assessment and definition of the vehicle park: vehicles by type in the market (and over time) split into B2C (cars) and B2B. We undertook an assessment and count of merchant outlets and retail market shares by brands to be used in developing an informal proxy for retail market share. We then carried out an assessment of retail market shares and volumes by brands and by fuel types.
Outcome
The results were delivered in an interactive report using our Quick and Easy platform.