Data Visualisation

Situation

Our client was looking for support in building out location profiles and market sizing. ​ For this brief they were interested in the geographic area of Singapore​. They wanted us to find either a complete data source or partial market data that we could model out to provide estimations on fuel station sector sales and volume.​

What We Did

We sourced data to provide an assessment and definition of the vehicle park: vehicles by type in the market (and over time) split into B2C (cars) and B2B​. We undertook an assessment and count of merchant outlets and retail market shares by brands to be used in developing an informal proxy for retail market share.​ We then carried out an assessment of retail market shares and volumes by brands and by fuel types.​

Outcome

The results were delivered in an interactive report using our Quick and Easy platform.