Data, Strategy & Consulting

Situation

This global shipping business was looking for an independent assessment of its customer segmentation and its suitability to meet the growing strategic expansion into wider logistics services.

What we did

Beyond Analysis undertook a series of remote interviews with key stakeholders from Sales, Marketing and the Insight teams. These were used to understand how the segmentation is used today, the challenges and aspirations and expectation for the future. Desk based research and reviews of the technical development and underlying data sources supplemented these.

Outcome

We provided a summary report on current status and a detailed recommendation on how they should re-develop the solution using transaction level data to support the current strategic objectives and underpin their digital transformation.

They’ve provided us with a real clarity of thinking we’d been struggling to arrive at.

Head of Customer Insights

Beyond Analysis is a data science, analytics and strategic data solutions and consulting business.

Reach us at info@beyondanalysis.net

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Information
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EMEA - United Kingdom
7 Bell Yard
Holborn, London
WC2A 2JR, UK
EMEA - Lithuania
Traku str. 8A
Vilnius, Lithuania
LT - 01132

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