Exploiting data to engage with 21st Century readers.
Our brief was to help Penguin identify how to use data and insight to excel in the digital arena, reader relationships to get a competitive edge and become more profitable.
“beyondanalysis interpreted the brief well and quickly adapted to the the specific environment our businesss presents. They were collaborative, friendly and flexible in their approach. The broad range of skillsets offered by the company meant that they could investigate every opportunity as it presented itself.” Suzi Brennan, Finance Director