We support our clients wherever they are in their journey to become data-driven, from identifying the art of the possible to developing automated machine learning solutions and their ongoing support. 

Our approach to putting your data to work starts with understanding your business priorities to identify where the opportunities for growth exist and how our data expertise can support you to realise these in a pragmatic and repeatable way.  Our team then collaborate with you to design and test solutions using our analytics and development expertise.

We believe in data, but we’re thinkers first and data scientists second and as such support your success by continually going beyond the analytics to ensure our solutions sustain your competitive advantage into the long term.

Approach to analytics

We support our clients using analytics in different ways to address a range of business challenges. Our approach is always to ensure in its ability to transform and scale impact.

We see our role of Data Scientists as primarily one of problem solvers and innovators on behalf of our clients.  Central to this is our belief in data and the possibilities it presents, but we’re thinkers first and data scientists second. Data is great, but it is the brilliant minds behind it that put it to work.


This means when you meet people from the team at Beyond Analysis you will find that everybody has a very different and sometimes unusual background or stepping off point of the career. 


They may have started out as a Neuro-Scientist, a mathematician for NASA or quite humbly as a generalist business grad from a regular university or college.  What they all have in common is deeply ingrained sense of curiosity and a passion for finding a solution to a problem.

Whilst the circumstances of every client is different we have a tried and tested end-to-end approach for our analytics solution development. 


This starts with the identification of opportunities, the data and the methodology to quickly delivering solutions that can be quickly put to work to assess their effectiveness to ultimately become highly actionable and automated solutions. 


This sprint based approach creates the momentum that facilitates and speeds up the adoption of new ways of working.

Capability Assessment

Quickly uncover strengths, weaknesses and opportunities for your business to use data more effectively.

The aim of the assessment is to provide an impartial perspective on your current data driven business capabilities and gaps prior to embarking on developing your detailed data strategy.


With an interview-lead process we conduct fact finding sessions with key stakeholders & expert resource across the business.  The review allows us to establish the AS-IS capabilities for customer management with our findings bench-marked against best practice where needed.

Using a set of assessment questions developed over the past 15+ years we collect evidence and build an understanding of:


Does the organisation have the right mix of skills and knowledge to be able to deliver a customer-centric strategy?


Does the organisation have the right mix of skills and knowledge to be able to deliver a customer-centric strategy?

Does the organisation have the right mix of skills and knowledge to be able to deliver a customer-centric strategy?

This provides a clear picture of the gaps in current capabilities and tells you what is required in the short and longer term to help the business become a more customer-centric and data-led organisation. 

Design Led Thinking

User-centric design is at the heart of our approach to analytical applications, ensuring when they are delivered they both land and are loved by the business.

Design led thinking is a methodology used by designers to solve complex problems, and find solutions for their clients.


Rather than problem-focused it is solution focused and action oriented towards creating a preferred future.  It draws on logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer).

When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.

Well known design-led companies include the likes of Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool and these companies have outperformed industry-benchmark growth by as much as two to one. 

As design has evolved beyond making objects into creating experiences, so has data analytics.  Data analytics to have scale impact must go beyond simply generating analytics into empowering change in an organisation.   Data is a critical component to the process of design as well as getting organisations to change or do something different as a result of what they see.  As we develop our solutions, we think like designers applying design principles to how we deploy our analytic applications. 

Design thinking is at the core of how we effectively action data into strategy development, powerful applications and ultimately organizational change.

Our Design Approach

Featured Insights

Featured Insights

How Big Data Analytics Can Help Your Business Grow

Digital Whitepaper

Increasingly, we see the value of big data analytics and its importance in contributing to business success and growth. This guide by our analytics experts will discuss the capabilities of big data analytics and the value of a big data strategy.

Beyond Analysis is a data science, analytics and strategic data solutions and consulting business.

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EMEA - United Kingdom
7 Bell Yard Holborn, London WC2A 2JR, UK
EMEA - Lithuania
Traku str. 8A Vilnius, Lithuania LT - 01132

© 2021 Beyond Analysis Ltd