Data Driven Marketing expert Catherine Graham has joined Beyond Analysis as General Manager Australia.
Graham is one of the most experienced CRM specialists in the industry, with a career that has included roles in Australia, the UK and Asia. She has advised major brands including Volvo, American Express, Pernod Ricard, Telstra, ANZ, Myer, Nestle, NAB and Mercedes-Benz.
“My history of designing and implementing world class customer experiences from fashion retail loyalty to luxury passenger cars, will aid our penetration in a market full of management consultants and traditional creative agencies”.
Beyond Analysis Global CEO Paul Alexander, says "Graham was the only choice given her years of international and local experience, her extensive brand portfolio and her passion for data. We are truly excited to have her on board."
Graham says leading Beyond Analysis here will allow for us to create a data consulting and analytics environment transforming businesses all over Australia. “I’m thrilled to be able to design, build AND operationalise data strategies with continuity for clients, which is key to building long-term partnerships”. She said.