A New Source of Location Intelligence
Make smart powerful, data-driven location decisions using our small cell footfall devices. Go beyond simple visitor volumes with hour by hour insights into who your visitors are, how long they are staying and where they come from.
Supercharged Visitor Metrics
Shine a light on your locations
Flexible and Convenient
Automated pdf reports for ease of distribution across all of your store network
Self-serve discovery and analysis option to support your business and marketing analysts.
Flexible and Collaborative
Deploy the devices both inside and outside your location to fully understand your market conversion.
Flexible configuration options enable collaboration and sharing with your retail neighbours
How It Works
INSTALL STREET LOCATION & PRESENCE NODES
Choose to locate devices inside and outside your store
COLLECT ANONYMOUS SSID DATA
Secure, precise anonymous SSID data sent via wireless backhaul
ENRICH FOOTFALL ON THE PRESENCE CLOUD SERVER
Presence data delivered to Smart Steps Platform
ACTIONABLE FOOTFALL INSIGHTS SENT TO YOU
Enriched datafeed with actionable insights delivered in pdf and or self serve query tool.
Align store schedules with your local market behaviour.
Match the profile of your staff to meet your local market demands.
Evaluate the impoact of promotions and events on footfall, dwell time and the profile of shoppers in your store.
Target your marketing and promotions to your local market audience.
Evaluate your individual locations.
Understand and avoid cannibalisation between your stores.
Identify the external factors affecting your store performance.
About BA and O2
O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. O2 have access to a vast data set allowing us to give accurate data. In the UK we use the event data generated by the O2 mobile network, which is currently circa 26 million connections. This represents around 30% of all mobile phone connections in the UK.
Beyond Analysis is an award winning Big Data business that has a proven track record of helping businesses across the retail, travel & financial services sectors. Beyond Analysis has strategic business relationships with O2, Travelport & PWC that allow it access to industry leading data sources to provide actionable insights to it customer.
Beyond Analysis is the only business that has been approved by O2 to sell the new O2 presence / small cell devices.