Voyages Extraordinares. A data driven guide to the future of travel
The travel industry is experiencing disruption in the sector at unprecedented levels, yet most decisions are still based on anecdote and gut. The travel sector is unique in having a lot of ready pooled data from the booking data available from the GDS network which...
GDPR killed the marketing man. An Opportunity for the industry.
The introduction of GDPR on 25th May 2018 was a long overdue consequence of businesses viewing the customer as a number to be crunched, a postcode to be mailed to, rather than a human being with a unique experience of the world and the brands within it.